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Do you know what attracts experienced, talented people to your organization? And do you know what their impression is of your organization after the interview?To attract older workers, it’s

important to know which recruiting practices are effective and which may impede your efforts. Consider the perspectives of experienced workers as you target recruitment efforts to this pool

of talent.

At age 55, Trudy W. Schuett began hunting for a part-time job. One sentence in an ad caught her attention: “Great opportunity for working moms and retirees.”“I knew I wanted it,” recalls

Schuett, explaining that she knew her age would not be an issue. She says the interviewer told her the job would never evolve into a full-time position, which is exactly what she wanted to

hear. Schuett accepted the position.

Words matter. Note that you’re an equal opportunity employer if you’re looking to attract older workers who are still making strategic career moves. Stating “great opportunities for

retirees,” “flexible schedule” or “work from home” makes sense if you’re looking for mature workers seeking part-time or flexible options. There’s no second-guessing. Experienced workers

will know they're wanted and will apply.