Big discounts fail to lure shoppers
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SUMMER sales have not been the hoped-for success for prêt-à-porter and designer shops.
Sales for the government-prescribed five-week period were down between 2 - 4% on last year’s totals with supermarkets and hypermarkets seeing a 10% drop, although big department stores
reported stable sales or marginally up on last year.
Much of the revenue drop is due to the spectacularly high discounts on offer to pull in customers: -50% was common and some shops were selling at -90% in the final days of the sales period.
However, the number of items sold was also down on last year.