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EXCLUSIVE: Play-Doh will be coming to a theater near you at some point in the future as eOne and Hasbro mount an animated feature film that _The Big Sick _Oscar-nominated scribe Emily V.

Gordon will pen and Jon M. Chu will produce, with an eye to direct. “The team looks forward to bringing the audience a moldable, pliable, iconically scented story about the importance of

imagination,” Chu and Gordon said. Play-Doh, the famed claylike kids compound, is the No. 1 arts & crafts toy brand and is sold in more than 80 countries. Lance Johnson and Jane Lee will

oversee the film through Chu’s Electric Somewhere banner. Gordon will also executive produce. Jillian Share, Chanel Vidal and Steven Holster will oversee for eOne. _Play-Doh _reps the

latest package from eOne to pair star talent with Hasbro’s iconic toy properties. Since eOne’s acquisition by Hasbro in 2019 that brought the development of content for its brands in-house,

the company has been ramping up production on a slate of toy and game projects across both film and TV including wrapping production on Paramount’s _Dungeons & Dragons, _which is set for

release on March 3, 2023. Jonathan Goldstein and John Francis Daley directed with a cast that includes Chris Pine, Regé-Jean Page, Hugh Grant and Michelle Rodriguez. WATCH ON DEADLINE In

addition, there are the latest installments of the multibillion-dollar _Transformers_ franchise including a live-action film directed by Steven Caple set to be released on June 23, 2023, and

an animated spinoff helmed by Josh Cooley slated for July 19, 2024. On the feature side there have been six _Transformers _movies and related spinoffs grossing $4.8 billion worldwide. In

regards to film and TV adaptations, there’s _Power Rangers_ led by Jonathan Entwistle, a newly announced _D&D_ television series from Rawson Marshall Thurber, a Beau Willimon-helmed

television series adaptation of the globally popular game _Risk_, and a _Magic: The Gathering_ animated series releasing on Netflix later this year. Other active development includes movies

such as _Ouija, Clue_ and _Mouse Trap_. Hasbro’s Brand Blueprint strategy has the consumer at the center, aiming to deliver brand experiences across platforms, building and growing brand

connections through play and entertainment. Chu’s directing credits include _In the Heights _and the blockbuster _Crazy Rich Asians_. He is represented by UTA, Artists First and Goodman,

Genow, Schenkman, Smelkinson & Christopher. Gordon’s _The Big Sick, _which she also produced, was nominated for an original screenplay Oscar. She also wrote and co-created _Little

America._ She is represented by UTA, Mosaic and Schreck Rose Dapello Adams Berlin & Dunham.