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Jume.in requires no additional sign up, it rather allows users to use his/her existing networks like Facebook, Twitter or Gmail to og in. A team of six, all part of Imere Technologies, a

platform provider for mobile and Internet location-based service applications, had been brainstorming for a while to create a task management application, that would transcend the current

Google calendar and MS Outlook by the means of making an individual more accountable. “We all have day-to-day tasks and life goals, but tend to procrastinate,” chuckles Arun Vijayan C, head

of technology, Imere. A to-do list application built around a social network, this bunch thought, would counter that. Called Jume.in, this web application makes your to-do lists public,

consequently motivating one to complete tasks on hand by relying on motivation from friends and contacts. Jume.in requires no additional sign up, it rather allows users to use his/her

existing networks like Facebook, Twitter or Gmail to og in. “The entire process of starting afresh when you join a site (like posting credentials, adding friends) is an irking procedure,”

says Vijayan. “Most people are anyway part of some network and have hundreds or even thousands of friends there. So, we decided to leverage on that,” he explains. Once a user logs in, Jume

provides a form to list goals and put a time frame to it. Its social features allow for public viewing, and friends can ‘like’ and comment on other people’s tasks. Though the entire app is

intended to make people accountable via sharing their list, one still has the option to switch to private mode. Apart from these rudimentary features the app also allows one to suggest a

task to a friend, which has an additional functionality, explains Vijayan: “One can use the application to assign tasks to team members for more efficient project management.” Jume has also

evolved an incentive system to further encourage users to finish tasks on time. “We give out points and badges to people on completion of a task listed on Jume.” As a platform, says Vijayan,

“Jume.in allows people to receive guidance,” he goes on to explain, “For instance, if one needs to apply for a passport and doesn’t know how, one can seek help from his/her network.” Those

who assist are rewarded with special badges, which Vijayan feels will motivate individuals to provide guidance. “It coaxes others to help, too, to acquire those special badges,” he smiles.

Vijayan says for the team behind this fortnight-old application it was more of a psychological experiment to check if people behaved differently when information (to-do lists, in this case)

was made public. Like Jume another new web application, Revu.in, also incorporates social features. Revu.in, a micro-review platform, allows users to share reviews and check-ins within one’s

social network. Revu was the collective brainchild of Mayank Sharma, Jaishankar and Ishwar S. Sharma had conjured the prospect of starting a web application that used SMS tweets. The three

elaborated on the idea to start Revu.in. “People would have had to wait to go back home and log in to post a review, so we decided to enable that via SMS tweets,” says Sharma, “All one needs

to do is send an SMS to a fixed number, register with the service and then link it to Facebook or Twitter.” Once a user posts his experience it is stored, and available for his network on

the sites to check out. Sharma explains, “So, for example, if you’re in the mood to try out a new Chinese restaurant in the city, you can check your friends’ check-ins and even get a

recommendation from a friend.” In just three months, Revu has acquired a user base of 500 members. To add value to customers/users, Revu collaborates with restaurants to offer loyalty

incentives to those who have shared feedback. For businesses, it provides them with a platform that gives them feedback, which is vital for any service provider. “Recently, BMTC signed up

with us to get feedback on Bus Day, for which we received umpteen responses,” says Sharma, sounding excited.