TELEVISION - Aug. 13, 1991 - Los Angeles Times
- Select a language for the TTS:
- UK English Female
- UK English Male
- US English Female
- US English Male
- Australian Female
- Australian Male
- Language selected: (auto detect) - EN
Play all audios:
Nielsen Downscales: Nielsen Media Research is reducing its estimate of the number of U.S. households with televisions by 1 million because analysts concluded the prior estimates had been
overstated, a spokesman said Monday. Last season, there were an estimated 93.1 million households, but that is being reduced by 1 million for the coming season after a review of data from
the 1990 census. Later this month, the estimated number of TV households will drop to 92.1 million, by coincidence the same number used during the 1989-90 TV season.