Deals in Play: Venture-backed consumer brands brace for consolidation
- Select a language for the TTS:
- UK English Female
- UK English Male
- US English Female
- US English Male
- Australian Female
- Australian Male
- Language selected: (auto detect) - EN
Play all audios:
“If you cross Rs 150 crore in revenue and the growth is decent and burn not high, you can raise venture funding easily. If not, you need to start weighing options.”
This statement by one of India’s top venture-capital managers captures a familiar reality of direct-to-consumer brands, which must shape up or ship out.
Men’s grooming brand Beardo sold its business to FMCG major Marico when it had revenues of about Rs 60 crore. MyGlamm acquired The Moms Co for Rs 500 crore last year. Moms Co closed FY21
with a topline of Rs 48 crore. Haircare player BBlunt, which made Rs 50 crore in FY21, was bought by Mamaearth.
It is getting even harder for D2C startups to raise capital because the market dynamics have made venture funds more discerning while backing players.
Be the smartest person in the room. Choose the plan that works for you and join our exclusive subscriber community.
Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds
The CapTable brings a refreshing set of insights for us at the Blume team, highlighting stories that bring together the underlying business and founders with that of investors' journeys with
these startups. It's an important perspective that very few bring to startup ecosystem enthusiasts.
The CapTable is an essential resource for Indian startups. Its insightful analysis and diverse perspectives make it a valuable asset for entrepreneurs and investors navigating the startup
landscape.
I enjoy reading The CapTable's insightful coverage of the Indian start up ecosystem. The articles are well researched, are deeply analytical and offer a balanced view. The CapTable has deep
access to founders and investors and this enables it to publish very insightful commentary. I appreciate the spotlight they are giving to Indian startups. Kudos to the team!